Replica
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Ali Beer

Art direction, Brand identity

Visual identity for Ali Beer using a playful yet consistent house style that introduces costumers to this new, ‘homemade’ quality product. Ali Weiss and Ali I.P.A. are the first two types of fresh craft beer that are being brewed by the newly established microbrewery – the first one in Thessaloniki.

Replica chose a handcrafted approach in the creation of the brand’s visual identity. All design elements and motifs are put together from scanned rubber stamps of shapes, letters and lines. The visual identity includes the brand logo, bottle labels, business cards, product leaflet, flyer, coasters and cardboard box.

Collaborative work with Varvara Panagotidou (Higher-Higher)

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