— Art direction, Brand identity, Packaging, Promotional Material
Visual identity for ‘Ali Beer’ using a playful yet consistent house style that introduces costumers to this new, ‘homemade’ quality product. Ali Weiss and Ali I.P.A. are the first two types of fresh craft beer that are being brewed by the newly established micro brewery – the first one in Thessaloniki.
Replica chose a handcrafted approach in the creation of the brand’s visual identity. All design elements and motifs are put together from scanned rubber stamps of shapes, letters and lines. The visual identity includes the brand logo, bottle labels, business cards, product leaflet, flyer, coasters and cardboard box.